Hemp beverages and dispensary cannabis are not fighting over the same customer. They are splitting by potency the way beer and liquor did. Sunny Dayz co-founder Robert Dunn makes the case, takes on the cannabis industry's fairness complaint directly, and argues his own category should be taxed and licensed under the TTB.
Hemp-derived THC beverages are federally legal because of one sentence in the 2018 Farm Bill, and the number in that sentence measures concentration rather than milligrams. Sunny Dayz co-founder Robert Dunn explains the math that put THC on grocery shelves in states that never legalized marijuana, why he calls it a loophole despite building a company on it, and what actually happens in November.